There have always been serious contradictions and information pollution on Link Construction within the scope of SEO activities.
Since 2010, when I was professionally interested in the SEO business (which has been almost 10 years), I felt the need to collectively explain this issue in one go from the questions posed by my colleagues, colleagues and even my clients who have learned SEO.
The arguments that I have heard every year, that I have heard consistently, are:
Google no longer values backlinks! He was just looking at the content, the current.
We know that Google uses 200 different signals to generate ranking factors based on its own description! Even if the Pagerank values are hidden (the link building used to be done only with care), this system continues to run in the background. The reason he was hidden was because he wasn’t manipulated.
Backlink domain sites are falling! The ranking is losing!
Did you see how they got backlinks? Because it is hollow as it is.
If you are confused from time to time about backlinks, let’s take a look at the 10 big lies that are legendary in this regard.
If you create a page with great content, you will already have natural, organic backlinks.
I’d love to put a smile on that title. But I have completely removed the smiley codes that we do not use to keep the site speed down.
This was a topic I had discussed with Google employees many years ago at Google Forums. The first time I was a professional in this business, of course, I researched so many sources and licked the Google guidelines.
As someone who knows the importance of content about 10 years ago. I could see that not all of my sites that are inadequate about backlinks are in the positions they deserve.
The Google webmaster forums did not contain any relevant discussion or information. At that time I had the opportunity to ask Murat Yatağan, who is part of the Google Search Keyword team, if I don’t remember correctly.
Of course, he responded with the comments from Google’s standard information pages at the time. Although the forum link of the relevant discussion is no longer available, it remains on my mail and I will share it here.
As you can see in the discussion footage, my question is:
Most importantly, let’s assume that a new website creates better visual and text content than its competitors, and is regularly updated. It is a structure that can really please the person entering. There is no link building. Only social media and promotional activities.
And again, suppose you can’t get links from other sites.
Is it possible that the website, which is more beneficial for these users in every way, can pass competing sites in the main keyword rankings? Does Google bring websites with no backlinks or little backlinks to good places for good competition?
My response to this question is:
Natural links to your site are created as part of the dynamic nature of the web when other sites find your content valuable and feel useful to your visitors.
Your question in the last paragraph (if the site conforms to the quality rules, content original, useful and interesting, site design quality, etc.) I say yes to my own step. Such a site already somehow meets the natural link.
Of course, this discussion took place in 2013, but there is no change in the guidelines Google recommends to us. I think most of us know that SEO is not happening without backlinks. As you can see from the images I have already shared, you can understand that backlinks are one of the promotion criteria.
But as it really is claimed, does a website get natural backlinks even when it does the right thing? My opinion on this subject has not changed even after 7 years. And think about it in general, not through the main sectors.
For example, the corporate website, such as the Pest Control industry, which is a challenging area for SEO, knows how to get a natural baclink profile? We can replicate these examples in thousands of different ways.
You don’t need backlinks to upgrade your site.
I can often hear this argument from our customers. After all, they’re not professional, and that doesn’t make me angry, but hearing such words from the mouths of serious SEO friends (experts don’t mean it) hurts me deeply.
There are more than 200 signals used by Google in order to improve the website’s rankings. We are only certain of them. (See Google Ranking Factors) One of these signals is definitely Backlinks!
I’m talking to you with documents.
On July 1, 2019, he started working with Tamseo, a customer whose name we could not share. Of course, backlinks were also included in this work. As of July, there is a noticeable rise.
Our business before us the worst part of the customer, taking approximately 6 months of work in one of Turkey’s well-known seo firm. (There isn’t any backlink work in this work.) The work is funny, it’s like User Experience. Spending 6 months doing tests on user experience on a site without visitors is also a great success but I agree to that.
You just need to get backlinks from the high domain names of the Domain Authority (DA).
Another mistake. In the past, instead of DA, PageRank values were considered. That strategy was wrong at the time, and now.
First, you need a mixed link profile to make a link building process look natural. Yes, of course, getting links from sites with high DA is not bad. But I’m sorry if your backlink profile consists only of sites with a certain rate, you can’t even fool Google, even those kids who claim to be SEO experts in the first months of the webmaster forums like R10.
Your link profile should host old, rooted, large websites, as well as newly opened, not yet well-known websites. It’s not always the right strategy to target the biggest.
Stir as much as you can.
You may find it a waste of time to get a link from a low profile site, but the logic of SEO is that it takes time.
The new generation is particularly hasty.
If you’re in a hurry, the biggest troubles come back to you as you lose ranking after every Google algorithm update.
Perhaps somehow you may encounter warnings of unnatural links.
Working with words with high search volumes makes more sense.
You should stay away from popular keywords, especially if you are working on a new website. My nearly 10 years of experience clearly shows this.
Let me give an example;
Let’s say you have a website in the tourism sector, yet you are new, naturally you have the word holiday in mind, and in fact your most important keyword is of course the word HOLIDAY.
But as soon as you start uploading this website through the word Holiday, you will witness the loss of rankings.
Of course there is no case that you won’t get any keywords from the word Holiday, but this rate should be really low.
Also consider on behalf of getting a natural backlink profile view again. Let’s say that really people will refer to our website in some way from their own website or blog, do they link to us from the holiday word or the brand name of our site?
Or, let’s say, isn’t it more likely that a hotel page listed on our website in the tourism sector, with great discounts for that moment, will get backlinks?
Acting with this logic when building a link, it is necessary to distribute these links logically to the website. Long Tail Keywords, rather than popular keywords, is the right strategy to focus on longer groups of keywords.
You should build links to each page on a single keyword.
Although this is not a much talked about issue, it can be seen clearly when you look at the works. People always get links to the pages they work through the same words.
Do not do this.
Target yourself to the keywords that are related to your target keyword on the page you’re working with and that may be related to the page content. Not all of these keywords need to be included in your headings and descriptions.
Try to think of the end user. What anchor text would he use if someone would naturally link to the page you were planning to work with?
Let’s say the page we’re working on is the seo analysis page. Try to link to this page with similar link texts such as SEO Analysis, SEO Analysis, Free SEO Analysis, Site Analysis and determine the rates between them correctly.
Nofollow links are useless!
It’s another bullshit again. Nofollow links may not directly raise or increase the authority of your site on your targeted keywords, but there is one issue that you ignore is traffic.
Please note that all links we share on social media are returned to our websites, which are marked rel = of nofollow.. However, people click on these links and visit our site.
We don’t know all of the Google ranking factors, so there’s probably no one who knows exactly more than 200 impact signals except those who wrote this algorithm.
However, we know that visitors’ stay on site and bounce rates affect SEO. There are some of us who do live tests.
When you talk about social media, you can also think of platforms like Facebook, Linkedin and Twitter. For example, the dictionary is a social media and links from here are labeled as nofollow.
In fact, beyond these effects, I still think that nofollow-tagged links can have direct benefits. It’s a big lie to say it has no effect.
It is also absolutely necessary for a natural backlink profile. Which backlinks of the website consist entirely of dofollow links?
Backlink work is not done without attracting visitors to the site! First you have to do organic hit work!
This is ridiculous! Many people who call this lie are called SEO experts, and most customers are affected by false reports like this.
In order for a site to receive organic visitors, it must first rise in search terms! How intense are you planning to attract organic visitors from a search term that is not on the first page?
CLICK AND TWEET!
Do you think such an application would be perceived as natural?
In summary, you need to rise before you can get visitors, and you need backlinks to get up.
There’s a lot of data related to clickthrough rates in Search Console and Google Analytics, don’t you think that data is considered as an upswing?
I hear a lot of people doing this. This is really wrong.
The clickthrough rates you receive from any keyword are almost certain. You will receive a certain amount of clicks in the order of the word. For example, if a keyword on page 1 is clicked at a rate of 1 in 10, the clickthrough rate on a word on page 2 can be reduced to 1 in 1000.
Why shouldn’t Google’s algorithm detect it, even if any webmaster can detect the abnormality?
Links from irrelevant sites are useless!
For example, does Hepsiburada.com owe its SEO success to opening hundreds of thousands of e-commerce sites and receiving links from these sites?
In any industry, any site referred to by competitors is located. It’s wrong not to think that way.
Some websites may contain information on many topics. In order for the backlinks you receive to be more beneficial, it is sufficient that the page from which you receive the link is relevant to your subject. There is no need for the entire website to address your topic.
Don’t output links from your site, outgoing links from your site will lower your ranking.
I think this is a bit related to our internet culture. You will not lose your ranking because you have made a link out of your website. Of course, I’m not talking about linking to spam sites. We’re being selfish.
Look at the articles you read while researching. You will see many external links and click to detail the topic.
This is often used to produce content, to cite sources, to deepen the subject, to provide more detailed information and evidence. In this way, you will please your visitors. I’m not saying do it, but don’t be afraid to do it.
For example, you even close the website part in the comments. You don’t need to do that. If you don’t trust people’s sites, label rel = ”nofollow, which is the truth.
For example, think about Sour Dictionary or Wikipedia. No matter how many links are out on each page, the SEO performances are still great. Of course there are many factors that make them successful. However, both sites continue to grow, even though the link output increases day by day.
What are they doing? They add very simple rel = ”nofollow.. You should at least use this method to avoid linking.
In the meantime, you do not need to tag trusted sites in this way. Inbound links (Backlinks) are important, but make sure outbound links are also important. Just as we care about our backlink profile, my idea is to show the necessary importance to outbound links.
Links from images are bad for SEO!
I don’t know why there is such a belief, but I think people who believe it do not know that search engines can scan and comprehend images.
All images on our web sites are considered content. There are some rules to tell search engines what these visual content is about. For example, using an image alt tag.
When you link an image, you give a link from that word, whatever it says on the bottom tag of the image. If the image does not have alt tags and links, this time notext, just by pasting the url you’ll give a link so simple.
You can also see outbound links in many websites that way. Generally, we see that site-wide links come out of the footer sections of the sites by using various logos and these links are definitely not harmful to seo.
Just because a link comes from a visual means does not contribute to us.